Why is Cashflow so important for Businesses?
Bernadette Smith • 18 November 2021

Businesses often focus on profits to determine how they are tracking, but at Aspen Corporate, we find that keeping an eye on your cashflow is just as important, but often ignored.

Cash flow by definition, is a measurement of the total amount of cash moving in and out of your business during a given financial period. 


Why should you maintain a positive cashflow?

COVID-19 has highlighted the necessity for any business to maintain a positive cash flow position to assist with business continuity. 


ScotPac’s SME Growth Index, released on 18 October found that almost 80% of small businesses surveyed reported having cash-flow issues in the past 12 months. The survey also found that just under 50% of respondents closed an office or shopfront in the past 12 months, moved premises or negotiated rent reductions.


There is no doubt that a positive cash flow helps build a better business as you always feel in control of being able to meet your businesses commitments providing you with a financial security.


You can make timely key decision for your business as they arise.


It assists in allowing you to boost your buying power.


Your business can take on new initiatives as they arise with confidence, including new technology to assist with your business growth.


Your business can assess taking on new investors and opportunities.


It provides any third parties/stakeholders with confidence in continuing to partner with your business (e.g. Financial Institutions, Government Bodies, suppliers, customers, and employees). 


Tips for positive cash flow for SME Cash Flow

  1. Pay attention to cash flow as key indicator of business health,
  2. Maintain some cash reserves in an offset bank account,
  3. Reduce debt as much as possible, and look for the benefits of low interest rates,
  4. Perform appropriate checks when offering credit to your customers,
  5. Implement an online management cash flow tool – this will allow you to assess your business’s ability to respond to daily and future cash requirements,
  6. Consider applying for the Federal Government's SME Recovery Loan Scheme which was recently extended so that more small businesses are eligible, and
  7. If cash flow forecast is poor, seek professional business services advice.


Aspen Corporate has over 30 years of experience working with business small and large on cash flow management. If you would like assistance in understanding how to track cash flow, or are concerned about your cash flow position, contact your Aspen Corporate Advisor today.

Cyber In Accounting: Safeguarding Financial Data in a Digital Age
by Aspen Corp 6 November 2025
Many businesses hold critical data that poses significant risk to businesses and their customers if the data they hold is not safeguarded from cybersecurity threats.
Proposed Extension of the Instant Asset Write-Off and Other Tax Measures
by Aspen Corp 6 November 2025
A new Bill before Parliament – the Treasury Laws Amendment Bill 2025 – proposes changes that could affect small businesses, listed companies, and not-for-profits.
Imagine this: after years of hardship and illness, you’re forced to retire early on a Total and Perm
by Aspen Corp 4 November 2025
In Wannberg v Commissioner of Taxation , the Administrative Review Tribunal (ART) upheld the ATO’s decision to deny nearly $100,000 in medical deductions.
Super Tax Shake-Up: Big Balances Beware
by Aspen Corp 3 November 2025
But if your super is nudging that level, or if you’re clearly over, the Treasurer’s latest announcement could change how you think about super’s generous tax breaks.
by Aspen Corp 2 October 2025
Accessing superannuation funds for medical treatment or financial hardship
Government Review of Supermarket Unit Pricing: What It Could Mean for Your Business
by Aspen Corp 2 October 2025
The Federal Government had a consultation process on supermarket unit pricing. This is not only a consumer issue, but it could have commercial impacts for suppliers
More posts